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The beliefs from three continents

The red cord is presented by different ancient cultures around the world...

its story is enchanting, take a look!

The story of the L&G red cord has been inspired by traditional beliefs from three continents, each having folklore related to it.

Asia: According to the tale of the “red cord of destiny” the old lunar matchmaker God Yue Xia Lao, the god of marriages, ties an invisible red cord to those destined to become lovers or to meet in predeterminate circumstances to help each other. The red cord can stretch or tangle, but will never break. This tale may be the origin of the idea of “soul mates.”

Latin America: In the Mazahua culture, indian mothers put a red cord on the wrists of their babies as a distinctive mark to protect them against the spirits, which return on the festival “the day of the dead” in November. Mothers believe that the spirits will not disturb children protected by the power of the red cord.

Middle east: In the legend of Rachel’s tomb, the red cord is related to the “evil eye.” According to this belief, the cord has the power to protect the one wearing it on the left hand against another person’s envy, negative thoughts, or destructive energies.

The design of the L&G red cord symbolizes the fusion of two thoughts:


The essence of the red cord is positive energy, creating magic when we give it away to someone we love or care for.


The L&G Red Cord is available in the high-quality resistant silky cord in four variations

  • 925 Silver knot = €15.00
  • 18k Gold knot = € 85.00
  • 18k White gold knot= € 105.00
  • 18k Rose gold with a central diamond = € 180.00


The L&G Red Cord is available in high-quality resistant silk in four versions:

  • 925 Silver knot
  • 18k Gold knot
  • 18k White gold knot
  • 18k Rose gold with a central diamond


The Love and Goodwill red cord are available for everyone!

8 cm. for newborns and toddlers
10 cm. for kids
12 cm.
 for normal wrist (women/man)
14 cm. for extra-large writs

The life of your red cord

The L&G red cord is waterproof and it is designed to resist daily activities. The cord has a life period of 6-9 months under normal conditions.

If you want to replace your cord once the thread is worn down, you can order a new cord. Please contact us, you will receive your new cord with the instructions to assemble it.

The card is a certificate of authenticity and your guarantee against any manufacturing defect or malfunction of its parts. The guarantee is valid for 1 month from the date of purchase. We advice you to keep the card that holds the red cord in case you want to make use of the guarantee.

Our logo, the knot, is included in all our pieces in order to ensure their authenticity and its quality.

The display is a modern, elegant and helpful tool designed to hold up to 120 cards. The STORY of the L&G red cord is printed on the cover of a wooden box. It is an attractive way to show off this meaningful gift.

The wooden box is made by recycled materials: it is foldable and easy to transport and to put away due to the light weight of the packaging.
The display has standard measurements. It can be placed in a conventional bookcase.

  • Cardboard tray
  • L&G card
  • L&G red cord
  • Sealing wax
  • The card has a double function: It is a meaningful gift-card with the story of the Love and Goodwill red cord printed on it, and it is also the certificate of authenticity and guarantee for the L&G red cord.
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